Pro-ease came with a great initiative with a token of thanks to female covid warriors. The new Pro-ease initiative has come up with the distribution of 10 lakh sanitary pads to these female covid warriors who leave behind their family and loved ones for us. The new Pro-ease advertisement would surely give you Goosebumps as it shares the stories of three female covid warriors. This movement and initiative by Proease has been campaigned by Kriti Sanon also.
About the advertisement by Pro-ease:-
The advertisement by Pro-ease is surely a great respect to female covid warriors as it shares stories of such three covid warriors. The advertisement which would surely give you Goosebumps mentions about Aparna who is a nurse among the female covid warriors. The advertisement conveys how she has disconnected herself from her loved ones for her duty in the ICU for covid patients.
The second female covid warrior is Ankita who is serving her duties in the police force. The advertisement conveys her story of how she rarely visits her house while ensuring everyone is safe.
The third female covid warrior mentioned in the advertisement is Sunita who is a cleaner. The advertisement conveys she has sacrificed her time from being with her small daughter to ensure cleanliness.
The advertisement by Proease comes with its own #roktiroonruktinahin while saluting the female cove warriors. Kriti Sanon is also featured in the advertisement and conveys the message that Pro-ease has started a new initiative.
This initiative involves distribution of 10 lakh sanitary pads while saluting these female covid warriors. The initiative also salutes the spirit of these female covid warriors who are unstoppable but forget to take care about their own health.
About the campaigning of the initiative taken by Pro-ease to support female covid warriors:-
Kriti Sanon on her recent Instagram post shares the short clip of the advertisement by Pro-ease, while acknowledging about the noble initiative. She also extended the word spread by Pro-ease in the caption of her post, while saluting the spirit of female covid warriors.
Kriti Sanon through the caption of the post conveys that these women leave their family and loved ones behind. She also mentions their sacrifices for us and for the nation at large, while millions of female covid warriors step out all over India. Kriti Sanon conveys the noble gesture conveyed by Pro-ease and spreads the word by joining her.
Kriti Sanon further conveyed about the new campaign started by Pro-ease on social media. It involves tagging any female covid warrior known by you while tagging the official page of Proease. Along with that it also involves to put the hashtag #roktihoonruktinahin while tagging. Proease, would then send them a gift, while saluting their work and sacrifices.